Archive for Joint-Ventures

#1 Way to Grow Your Workshop, Seminar and Retreat Business

I shot this Workshop Wealth Tip just as I finished up a 2-week long speaking tour throughout Alberta, Canada.

Speaking Engagements are the #1 way to build your workshop, seminar and retreat business. It makes it so much easier to fill your own events when you leverage this tactic.

This involves…

1. Finding individuals or companies that are already gathering groups of your Ideal Clients.

2. Find out who is responsible for gathering the group.

3. Contact the individual and form a relationship with them.

4. Have them bring you in to add value to their group.

All you have to do then is provide the audience with a valuable educational experience while positioning your own events and products. This is the easiest and quickest way for you make sure all of your workshops, seminars and retreats are sold-out moving forward!

You may have any number of questions about how to find these opportunities and what to say to people when you do find them. Firstly, know that I’ll be sharing a lot more about this in the future. However, in the meantime, please feel free to ask me any questions below and I’ll be sure to respond.  :)

Callan Rush xo

Callan on December 1st, 2010 in Joint-Ventures, Marketing

Finding Joint-Venture Partners is EASY!

Hi, Justin here again…

As Callan mentioned yesterday, finding and creating great Joint-Venture partners is one of the most important and most leveraged strategies in building a successful workshop and seminar business.

The biggest question that obviously comes to mind is, “Where do I find potential Joint-Ventures?”

I like to start by asking 3 questions…

1. What does my Specific Audience (ideal clients) buy… directly BEFORE buying from me?

Once you identify products/services/programs these people are purchasing BEFORE they’re in the market for what you offer, you want to get in touch with the companies that are offering THOSE products! Approach these companies about sending you referrals.

2. What else does my Specific Audience buy… WHILE buying from me?

Again, once you identify what products fit this description, it’s just a matter of approaching the companies that are offering them. Now you have an opportunity to both send referrals to them and to receive referrals from them… this type of relationship has even more opportunity than the first one does.

3. What does my Specific Audience buy… directly AFTER buying from me?

This one may seem a bit more limiting, as it really only has the potential for you to send referrals… but there is more potential here as well, for you also have the option of creating and offering these products to the market!

I have one last great little tip that will help you find potential Joint-Venture partners. Using Google, search for keywords related to your topic, and try adding words such as…

‘book’, ‘ebook’, ‘seminar’, ‘coach’…

… and simply see what pops up! Pay special attention to the paid advertisements on the right-hand side of the page… these are businesses that are making a profit in a similar market to you, so it’s likely they could be a great potential Joint-Venture partner!

Feel free to leave any comments or questions below! I love to know what’s been working or not working for you with regards to seeking Joint-Venture Partners for your business.

Justin on September 17th, 2010 in Joint-Ventures, Marketing

Marketing Can Be HARD and EXPEN$IVE… So Let Other People Do It!

Perhaps the most difficult thing to do in this business is to create a loyal following of paying clients… from scratch. It’s so difficult, in fact, that I don’t recommend you put a lot of effort into it.

Instead, try asking yourself this simple question…

“Who already has access to large numbers of my ideal clients?”

One of the most important Strategic Objectives for your workshop and seminar business is to create and maintain Joint-Venture Partners. Often I’ll refer to these as Strategic Alliances, or Super-Affiliates. Whatever you choose to call them, it’s important for you to create mutually beneficial, financially lucrative relationships with other people and other businesses that have already done the work of attracting YOUR ideal clients…

… and LARGE numbers of them.

You’ll want to have an active process that is solely dedicated to recruiting and maintaining these Joint-Venture Relationships. Just like you would have one person solely dedicated to doing administration for your company, or one person dedicated to setting up the room at your workshop… you also want to have one person or role in your company solely dedicated to finding, contacting, setting up and maintaining Joint-Venture Relationships.

You may be asking yourself, “OK, great, but how the heck do I find people to Joint-Venture with?”

For the answer to this question, you’ll have to read tomorrow’s post!

Callan on September 16th, 2010 in Joint-Ventures, Marketing